3 Secrets to a PR Win in Q4

Back to school.  Holiday season. Year-end wrap up.  New Year predictions.  Q4 brings lots of natural opportunities to start a PR conversation.   So how do you use these calendar events as a jumping off point for press? Here are a few of our tips:   Tap Into the Now Seasonal awareness keeps you relevant and present to reality. Think of your target media audience and do a little brainstorming. There may be some universal answers to these questions, while others are specific to who you are trying to reach. What Q4 concerns will be dominant? What are they trying to accomplish or ...

Client Spotlight: PerformLine

    Who They Are:  The leading SaaS marketplace compliance software. What They Do: Provide marketers will scalable way to monitor against marketing compliance violations, a growing concern in the era of increased regulation by the Consumer Financial Protection Bureau (CFPB), FTC and FCC. Recent  Press: Wall Street Journal, July 20, 2015  “The Morning Risk Report, CFPB Hope Sunshine Will Improve Compliance” Direct Marketing News, July 14, 2015  “PerformLine Debuts Regulated Tool for Marketers.” AdExchanger, July 14, 2015 “BarclayCard Navigates the Risky ...

Come Join Us! We’re Hiring a Managing Director for Our New York Office

Sommer Communications Group is hiring a Managing Director to join our growing team. The Managing Director will lead both client and operational matters in a fast-growing, tech PR and thought leadership firm. AT SCG, we are excited by our clients’ stories, and work hard to help them tell it.  We know it takes a smart strategy to stand out in the news. We work with notable growth stage start-ups and venture capital firms in both NYC and Silicon Valley with a focus on tech, business and industry press.  Both communication advisors and PR experts, our work spans messaging, media strategy ...

How to Use Content to Drive Press

I recently wrote an article for Forbes on The New PR: How Content Supercharges Press.   The connection between content and press is a question I get from almost every startup founder and marketing team I meet. And with good reason. On the one hand, 86% of B2B marketers use content as part of their digital strategies, and 70% report they are creating more content than a year ago. On the other, media coverage continues to be a sought after channel for raising a company’s visibility and brand awareness. So how, if at all, should these two pieces work together? This is my answer: When you aim ...

When Are You Sharing Too Much?

A friend recently asked for my advice on whether to pursue an interesting media opportunity.  After investing a lot of time establishing herself as an industry thought leader, she received an inquiry to be featured in a behind-the-scenes look at her entrepreneurial journey-- everything from her work/life balance to her daily office routines. This posed a really interesting question and one that I think high growth startups often confront. What is the ‘right’ amount of personal information to share, above and beyond sharing your expert opinions? As the old saying goes, “facts tell, but ...

News from SCG!

You may have noticed a few recent changes here at SCG (and particularly at SommerCG.com).  If not, we're excited to share. First, the SCG team continues to grow as we continue to add top notch PR and Comms experts.  Meet our power team here. We also recently announced a collaboration with Silicon Valley based content strategy firm In Other Words, started by Sara Gaviser Leslie.   Smart content is key to building thought leadership in the media, and we're excited to introduce this amazing company to our clients. Last, while NYC remains our home, we've continued to build out our ...

How to Get Press For Your Business in the Summer

I recently wrote a piece for Forbes  about the concept of PR in the summer-- and why, though it may seem counter-intuitive, the smart entrepreneurs actually turn it up. Why? Building influence in the media is an ongoing process.  It’s not just about 15 minutes of fame (or at least it shouldn’t be).  It’s about continuously sharing trends, insight, data, points of view, and yes, company news at those times when you have it.  With most people taking their eye off of their efforts in summer, that’s exactly the time for the savviest of entrepreneurs to capitalize on the playing field left open ...

3 T’s of StartUps That Stay in the News

Have you ever seen startups that seem to be everywhere in the news? Their announcements are well-covered. Their founders’ expert opinions are often cited. They are OUT THERE. FOMO (fear of missing out) on a spot in the news can be a real source of stress for startup teams. They fear that some other team is soaking up the spotlight while their ideas are going unheard. Which brings up the question, how?  How do some teams create a constant drumbeat of news while others just eek along? From what we’ve seen, it all comes down to a smart strategy that focuses not just on announcing news ...

Who Really Cares?

I recently read Time Magazine’s annual round-up of the 100 Most Influential People.  With Kim Kardashian and Ruth Bader Ginsburg (aka the Notorious RBG) on the same list, hats off to Time for the broad definition of influence. As I was reading through this list,  I found myself paying equal (if not more) attention to who wrote the profiles than the actual profiles themselves.  What caught my eye about Reid Hoffman being profiled by Sean Parker, Julianna Margulies being written about by Senator Kirsten Gillibrand, or my absolute favorite, Elon Musk profiling Kanye West?  As I thought about ...

Standing Out With Thought Leadership

I admit it. For a company that’s focused on building and amplifying thought leadership in the media, we’ve been quite remiss in sharing our own. What’s that saying about the cobbler and the shoes? But, the time has come. From now on, we’ll be using this space to share our own insights as we help growth stage B to B tech companies become the voice of their industry. People often ask us—why the focus on thought leadership? The answer is this. In today’s noisy media environment, it takes a LOT to stand out, particularly in tech. Thankfully, we work with really cutting-edge companies who ...