Why Content Is Key For PR

One of the biggest shifts I’ve seen since starting SCG six years ago is the growth in content as a PR channel. Content used to refer to onsite blog posts written by brands that often included a lot of direct product promotion. But today, the 300-word advertorial just won’t cut it. Audiences expect more—more education, more information, more entertainment. This is true whether you’re reaching readers on-site through your blog, or through bylined articles on digital platforms and news outlets. Good content requires a smart strategy for differentiating and cutting through the noise. We believe ...

Job Opening: Project Manager

SCG is  looking for a bright, organized, self-directed professional with an entrepreneurial spirit and excellent communication skills. This person’s primary roles will include:  (i) client and project management; (ii) marketing and business development support; and (iii) some general admin. Position:   Project Manager Classification: 15-20 hours per week Location: Virtual. Ideal candidate based in NY metro area. Start Date: ASAP Salary: Commensurate with experience Specific duties include: Manage calendars Coordinate meetings Client Service and Tracking (i.e. ...

Job Opening: Editorial Director

SCG is looking for an established storyteller and media strategist to join our team as the Editorial Director. The Editorial Director will work across multiple client accounts, helping to uncover trends and insights, identify opportunities to contribute to media conversations in a meaningful ways and help to shape the overall communications and messaging strategy for clients.  S/he will help to conceptualize and create engaging media pitches and thoughtful content pieces such as OpEd’s, blog posts and white papers.  The Editorial Director will also keep a finger on the ever-changing landscape ...

Lemonade Stands Can Teach You This About PR

  Lemonade stands are practically a rite of summer as many enterprising young people take to the nearest sidewalk, with what for some, is the first of many entrepreneurial endeavors.  Earlier this year, there was even the story of 11 year old Mikaila Ulmer,  who won a contract with Whole Foods for her lemonade business, placing her drink on the shelves of 55 stores throughout the country.   I’m sure when you see lemonade stands, you don’t automatically think PR. But, consider the following parallels: There’s a hook.  There’s nothing better than a glass of cold, refreshing ...

How to Transform CEO Influence Into Influence Marketing

In the era of influencer marketing, CEO's can be one of the most valuable marketing resources for a company. How do you leverage the influence of a CEO for a quantifiable marketing return? See here for some of our tips. http://www.slideshare.net/carisommer/transforming-ceo-influence-into-influence-marketing-64227110 ...

What PR and Commencement Speeches Have in Common

This is the time of year when papers are full of recaps and transcripts of the most notable commencement speeches. From President Obama's urging not to lose hope in the face of a roadblock, to Sheryl’s Sandberg’s heartfelt discussion of resilience, to Senator Warren discussion on the importance of ‘shaking it off’ a la Taylor Swift, each speech -- and the many others that took place across the country-- was full of insight, perspective and life lessons. From a PR perspective, it was interesting to watch how the speeches played out in the media after each event, and how full-length addresses ...

What Tech Startups Can Learn From Bono About PR

  Bono. When people hear these two syllables they stop and listen. Not just to the mega rockstar, but also to Bono, the thought leader and PR machine, whose humanitarian efforts have positioned him as a leading authority on global issues. Bono recently penned an article for the OpEd pages for the New York Times about the global refugee crisis and why the worldwide community needs to pay more attention in its response. Based on his visits to the Middle East and East Africa, he dispelled the myths about the world’s refugee crisis and put forth tangible solutions for improvement and ...

The Last Taco Truck and CNET’s Expansion into Fiction

CNET made an announcement last week that you don’t see every day in the tech media-- they published fiction. Though they’ve always covered the top digital products, last week CNET tried something different with the release of a 5500 word fiction piece. (Rest assured, it had the requisite technology connection --the plot focused on the owner of a taco truck kidnapping a Silicon Valley social media guru to have her develop their social media strategy). It was news enough that even the New York Times noted, “In an era when many general interest magazines have abandoned publishing short ...

What is a Tech Startup Really Paying a PR Firm to Do?

One of my clients recently wrote an article about building his business without VC funding. With all of the discussion about how a startup can raise capital, he wanted to share the point of view that it is indeed possible (though, difficult) to build a scalable tech company without venture capital. From his perspective, in today’s startup culture, no sooner than a company goes to market, most companies turn their attention to fundraising. I see a similar parallel when it comes to startups and press. Often, as soon as a company launches, there is a drive to try and land coverage in the ...

When Do You Respond to Competitors in the Press?

Timeliness is a key factor in building a strong media presence. Knowing when and how to respond to news is a critical part of PR.   But when is responding to a competitor an opportunity, and when is it just shining a light in the wrong direction?  Here are a few Do’s and Don’ts on how to decide when responding to media benefits you and when it benefits your competitors: Do’s: Study/Data/Trends:  When someone in your space releases a report with interesting insight or market information, this is a perfect time to jump in-- provided you add your own specific perspective to the media ...